Linda Jeo Zerba
Linda is a graduate of Princeton University and founder of Big Squirrel. Her specialty is helping businesses solve problems by inspiring teams to think differently and act confidently. She has a proven track record with big brands for transforming essential insights into impactful actions and has a real talent for understanding how to create stronger and better connections with people in highly competitive markets. Most recently her works includes exploring how to engage the Millennial across global markets for Champion, creating a brand vision for the relaunch of Steve’s Ice Cream, developing brand tools to differentiate three mass channel brands for Signet Jewelers, bringing to life the nuances of the global foodie for PepsiCo, and exploring product innovation ideas for Hanesbrands. Trained as an architect, Linda has over 20 years of experience and has mastered the art of defining the voice of the consumer and being able to speak to the core of their belief systems. Her greatest strength lies in her commitment to brand focus, and her methodology of crafting compelling brand stories.